93% of all online experiences start from a search engine and 37.5% of the traffic to eCommerce websites comes direct from search. That’s a sizeable chunk that can't be ignored.
Let’s suppose a customer is trying to find a product that you provide. How does one think he or she is going to find your site? Via a search engine of course. The catch however is that your eCommerce site needs to rank really high within the search results for that product because 75% of searchers will never scroll past page one.
All this brings us to SEO, the key to ranking your website higher in Search Engine Results Pages (SERPs) and boosting your revenue. So without further ado, let’s walk you thru 8 practical ways to enhance your SEO.
1. Look for the proper keywords
The right keywords aren’t always low-hanging fruit - easily available and prepared to be utilised in your content so look to search out long-tail keywords that may assist you in ranking high for niche-specific topics. A long-tail keyword could be a term that consists of three or more words.
These keywords attract a narrowed down target market. As an example, if you have a store that sells pet accessories, don’t target ‘pet accessories’ as the keyword. Instead, use a long-tail keyword like ‘pet accessories under $100'.
Think along the lines of user queries. Try and be specific and look for conversational queries using the correct keywords. If you discover keyword research difficult, consider working with an SEO Marketing Agency.
2. Create blog content
Blogging for your eCommerce site is the recipe for SEO success. Research confirms that companies that blog get 434% more indexed pages than people who don’t. Hence, you shouldn’t just incorporate keywords in your website and merchandise descriptions but you ought to also write blog posts around the long-tail keywords that you just researched.
While you’re at it, create engaging meta descriptions for every post that you write. Meta descriptions are the small descriptions that show under a blog post’s title. An attention-grabbing description will urge readers to click on your content and skim it, driving leads your way.
3. Fix site errors
Site errors can negatively impact your SEO. For example, a 404 error code tells Google and other search engines that the page doesn’t exist. Therefore, it doesn’t index it.
Use tools like Screaming Frog to unearth website errors. This free tool scans your websites’ links, CSS, script, images, and more from an SEO lens. Following the examination, Screaming Fog delivers a summary of the errors, missing header tags, duplicate pages, etc. Once you get a hold of those errors, correct them quickly to spice up site usability, which might help to boost your conversion rate.
4. Watch your site speed
In 2018, Google confirmed that speed was a vital ranking influencer. Besides impacting your ranking, site speed also affects user experience. Slow speed will discourage a visitor from spending time on your website, culminating in an increased bounce rate and poor SEO results.
Research estimates that a second’s delay in page load could lead to a loss of $2.5 million in sales annually. Moreover, 53% of mobile users abandon a site when it takes longer than three seconds to load.
To this end, take steps to boost your site’s speed. Use tools like Web Content Test to discover your site’s page load speed, then take steps to better it by optimizing your images etc..
5. Reduce the depth of your site
Your site’s architecture is its structure - the way it branches out. For example, the homepage goes to a collection page which then ends up on a product page.
However, too many depth choices can confuse the user and minimise site usability. Such a setting also buries a smaller category section. the most effective thanks to design your site architecture for enhancing eCommerce SEO is to construct a horizontal architecture, which limits the vertical depth of pages.
Try to develop a shallow site architecture where pages are located in one or two subcategories. during this way, Google is ready to crawl and index your site quickly and simply.
6. Encourage social traffic to your ecommerce site
Interactions on social media can help drive branded search your way while increasing your visibility. As you grow an engaged presence on social, you may develop a vigorous community of fans, which might drive good traffic your way.
In fact, Facebook, LinkedIn and Twitter are the three leading social platforms that contribute 90% of all social traffic to websites and blogs. With the increased traffic and engagement via social, you'll be able to boost your site’s authenticity, which takes your SEO game up by a notch.
7. Optimise your on-page SEO
On-page SEO covers optimising your site’s pages for search engines. We have already mentioned writing compelling meta-descriptions with keywords in them but you can also use click magnet words in your title tags such as ‘X% off’ or ‘lowest price’ to reinforce your click-through rates (CTR).
Similarly, add click-encouraging words in your product descriptions. Try words like ‘items on sales’, ‘free shipping,’ and other such words to maximise CTR. Lastly, for your blog content, create awesome content with 1000+ words and add your keyword 3-5 times throughout.
8. Concentrate on local SEO
86% of consumers check the web when looking for a neighbourhood business. So you need a Google My Business account. This account will log your business’s details into Google’s database and show your store in local search results.
Next, attempt to get some local links to your site, also referred to as backlinks. You'll be able to get backlinks from review sites and listings like telephone book.
Any coverage from local news outlets, magazines, PR releases and other local websites and media may also offer you backlinks. These links boost your program ranking by signalling to Google that you are authentic and known in your area.
Improving your eCommerce SEO demands work. However, it’s worth all the hassle and time you invest in it, and it'll facilitate your long tern goals